TRADE AND MARKETING Fruit Logistica: looking ahead Quik with a new look tion, we also want to emphasise our innovative and professional character.’ New markets for luxury segment In the Quik stand, the focus is definitely on the presentation. It already starts with the new name. The old names of wholesaler H. Quik and cool-fresh department Quickly have made room for Quik’s Fresh Potatoes and Quik’s Potato Products respectively. And this new corporate branding naturally needs a new, fresh logo. Director Peter Quik is proud: ‘In reality, we’re still doing the same thing my grandfather started in 1932. Because it’s still about fresh, tasty potatoes. We’re also still a real family business. But,in addition to our rich tradiAn art work consisting of forks, knives and spoons literally places the potato on a pedestal. The visitors, who all take pictures of the art work with their mobiles, are meanwhile presented with all kinds of deliciously-prepared potato snacks. ‘The potato is not a bulk product. We’re making it a culinary tour de force’, according to Quik. Nedato spreads its wings further A globe of the earth covered with potatoes and clay, is the eye-catcher at the Nedato stand. Whether the globe has played a part is not so easy to say, but export salesperson Vicky Leemans is happy with the visitors to her stand. Although Nedato is, for the most part, active in the Dutch market, the company is always on the look out for new export opportunities. ‘Traditionally, we’re strong in Northern Italy’, says Leemans. ‘That market is stable this season too. With the Big Grillers, we’re successful in countries such as Germany and Scandinavia. We’re trying to expand that market. But also further a field, in Dubai and Iraq, the market is growing. And, through exporters, we’re even spreading our wings in Africa.’ For Nedato, the packaging lines are important. In the display case at the stand, visitors can visualise the possibilities. The Czech visitor will feel at home at once, with this small packaging for a Czech supermarket chain. In and around the French pavilion, we naturally can’t miss the many exclusive types of potato. They are all there in a mix of colours, shapes and the most luxurious packaging. And they are also in the spotlight at seed-potato trading company Germicopa. ‘At a show like this, the emphasis is always on excellent presentation’, says Harry van de Vijver of the French breeding station. ‘As regards volume, it’s naturally only a small market. But there’s growth. What’s striking is the interest from Eastern Europe, for example. We’re always inclined to think in big varieties with enormous yields, but countries such as Hungary, Bulgaria and Ukraine are also showing interest in the luxury segment. As a breeding station, there’s always the challenge to continue working on the cultivation aspect. Take a popular variety like Vitelotte, for example. It’s a late and Phytophthorasensitive variety; a very difficult combination. Where, ten years ago, we’d throw potatoes with coloured flesh into the dustbin, we’re much more alert these days about checking for anything useful. Meanwhile, we’re also experimenting with a few early blue varieties.’ ● Egbert Jonkheer Potato World 2015 • number 3 19 Pagina 18
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