TRADE AND MARKET I NG Focus on ‘the variety as a brand’ at Fruit Logistica The UK shows export ambitions and the seed potato sector are getting together much more frequently for joint export promotion activities’, says Robert Burns of AHDB’s potato branch. This year, many more companies took part than last year, with participations from cultivation and trade sectors, from The British Agriculture and Horticulture Development Board (AHDB) was present at Fruit Logistica this year with a brand-new Export stand. ‘Companies from horticulture agricultural research and the government phytosanitary service. The well-known Golden Triangle, but then under a British flag. When asked about the current situation of seed potatoes, Burns tells us that Scotland has had a reasonably normal sales season. The acreage in 2015 was approx. 500 hectares smaller, but because the number of tubers in deliverable size was much larger, the Scots expect a tonnage that equals that of last season. For 2016, Burns expects a slight expansion in acreage in view of the positive marketing prospects. The seed potato sector is currently busy finding openings on the Indian market. Last summer, the AHDB received an Indian delegation to discuss the possibilities for collaboration in the area of planting stock and expertise. India has stringent restrictions and has so far only imported pre-basic material. German potato professionals together in promotion campaign The German pavilion isn‘t showing a great deal, but last winter, three German organisations joined forces in a separate promotion organisation: the Kartoffel Marketing Geselschaft (KMG). Participants are the Deutscher Kartoffelhandelsverband (DKHV, the German NAO), the Landvolk Niedersachsen-Landesbauernverband (about half the potatoes grown in Germany come from Niedersachsen) and the Bundesvereinigung Erzeugergemeinschaften Kartoffeln (the umbrella of all potato growers’ organisations). Together, they want to get the younger generation of Germans back to the potato, because consumption has been dropping for many years in Germany, too. ‘We need to get the message across again that the potato is a national, versatile, delicious and healthy product’, says Karen Willamowski of DKHV. On the www.die-kartoffel.de website you can read more about the ‘Entdecke ihre Stärke’ (‘Know your Strength’) campaign. ● Egbert Jonkheer Potato World 2016 • number 3 27 Pagina 26
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