TRADE AND MARKET I NG New HZPC structure generates growth It is the view of CEO Gerard Backxs (57) that specific management attention and real focus are crucial factors for a continued enhancement of potato breeding and seed potatoes sales worldwide. Already ten years ago, the trading company opted for a sector-oriented approach with regard to the sale of seed potatoes, whereby, as a team, every sector sets its sales and potato breeding targets independently. To continue to streamline the organisation, the Frisian company changed to a new organisation structure this year by forming a holding with various business units. ‘In this way, we’ll be able to continue to pay particular attention to the well-known HZPC activities as well as to the projects that have a fair chance of success. This will enable us to continue to grow and perhaps double our current gross profit margin to 100 million euros in 2030. What the exact consequences of this restructuring are for the position of HZPC in the international potato sector, Backx explains in detail in this interview. Potato World 2017 • number 1 5 Pagina 4
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