TRADE AND MARKET I NG Ambitious lobby full of ‘Potatobility’ rolled out for the Dutch edition of WPC 2021 Potatobility. That is the future-oriented, catch-all power term that an ambitious project team is using to secure the eleventh World Potato Congress (WPC) for the Dutch town of Emmeloord in four years’ time. The specially-compiled Bid Book with the same title has already been submitted to the WPC organisation in Canada. The members of the project team that rolled out the lobbying, Cor van Veldhuijsen, Director of AgroFoodCluster, Jaap Delleman, Editor of Aardappelwereld BV and PotatoWorld magazine, and Michel de Bruin, Managing partner of Eunite Participaties BV, have great hopes for a splendid potato event in 2021. Potato World 2017 • number 3 25 Pagina 28

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