Fruit Logistica: supermarkets continue to aim for sustainability TRADE AND MARKET I NG WUR: ‘More grip on the stored product’ For the sixth year in a row, Wageningen UR is also present at Fruit Logistica with a representation from Food & Biobased Research, the former ATO-DLO. ‘We have a few things to offer, especially in the field of interactive storage systems’, says Matthijs Montsma. At the WUR stand, the emphasis is on fruit. ‘In the storage of apples, we’ve already come a long way in regard to accurately monitoring the product quality and fine tuning the storage. If you have a good grip on your product, you can serve the market more smartly’, says Montsma. He also notices an increasing need in the potato world to get a better grip on the vitality of the product. In this context, he mentions the public-private project in which WUR is working together with Tolsma, Lamb Weston and HZPC on new storage systems. ‘Many of today’s practices are still based on knowledge from the 1980s. There’s nothing wrong with that but, due to the arrival of new techniques, we see enough opportunities to increase the efficiency of storage and at the same time save energy. Quik’s puts potato soup on the map An environmentally-friendly tattoo ‘Would you like it sweet or spicy?’ Visitors to the Quik’s stand could taste a freshly-prepared potato soup. A soup that’s basically easy for everyone to make, because the family business from the province of Gelderland presented a ready-made soup package consisting of 750 grams of potatoes, one or two shallots and the necessary herbs. ‘The recipe is on the back, so you can’t go wrong’, says Director Gerrit Oomen. ‘A lot of people like potato soup, but it’s no longer so well known. We want to help people along with this concept.’ The presented product line consists of packages of regular and sweet potatoes. ‘Natural branding’ is hot in the fresh world. The German company EcoMark sells a machine that uses CO2 laser technology to remove the top layer of pigment from the skin or bark of a fruit, which means it can apply any desired letter or drawing with razor-sharp clarity. Ink or additives are not used and the skin and shelf life of the fruit remain unaffected, the manufacturer promises. The machine assesses each fruit individually, searches for the ideal sport for the ‘tattoo’ and carries out the operation. And all this at lightning speed. ‘Our largest version at 90,000 euros can imprint 1,200 kilos of lemons per hour’, says salesman Mathias Klees as an example. He doesn’t actually have a customer who wants individual potatoes with an imprint. However, he does have sweet potatoes with an organic logo. Large supermarket chains such as Rewe and Edeka are showing a great deal of interest in the development because they’ll need fewer stickers and packaging material. Potato World 2018 • number 2 19 Pagina 18

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