TRADE AND MARKET I NG Albert Heijn wants to offer customers with new potato display units With the recent unveiling of a completely new display unit for table potatoes, the Albert Heijn supermarket chain, part of the Ahold group, is making a remarkably positive statement about his healthy fresh product. ‘Potatoes are healthy, we all know that. With the new shelves, we want to offer our customers even more daily inspiration. We hope that this will increase the consumption of fresh potatoes’, explains Said Belhassan, Unit Manager of the fruit and vegetable sector, during the presentation of the new shelves. more inspiration Potato World 2018 • number 2 5 Pagina 4

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