CONTENT: Journal for the Potato sector • number 2 • 2012 ‘It is high time to start thinking differently’ > page 4 7 PW-Actua 23 Fruit Logistica: World Network 35 English grower goes Dutch 38 Secret of the cultivation of Scottish seed potatoes revealed 49 The World of Potato Research 50 PotatoWorld dish 50 PW Agenda 18 promising French fries varieties for the entire world > page 11 Finding your way Anyone who regularly frequents Fruit Logistica in Berlin must have noticed that the potato segment is expanding. This year, as much as 20 percent of the exhibitors were in some way connected with this important product. Fruit Logistica is a worldwide network for the fruit and vegetable sector. But to monitor the trends, you need to cover a lot of ground. This means travelling many miles to get to see as many interesting people as possible. During this expedition, as editors of Potato World magazine, we saw wonderful stands, innovative ideas, clever packaging and technical solutions. All eye-catchers to lure the customer into the stands. It’s all about one thing: to explain why this business is so important. Fruit Logistica has clearly been very successful in doing that. But you don’t set out only to seek information. The choice of variety also determines your direction. For example, it’s useful to know in advance what characteristics are hidden in a variety. A nice serving of chips seems so simple. But most people don’t realise how much work is involved. Before the potatoes go to the processor, the grower must know which variety to plant, and this is the responsibility of the breeders. During the variety presentations of the respective breeding companies, we again inspected hundreds of trays full of new varieties. We asked which new French fries varieties were going to be successful in the future and found eighteen contenders, each with their respective strong and weak points. As we know, it’s becoming increasingly important to deliver good quality products. Handy to know when working out your future plans. Finding your way, whether far or near, is a good basis for benefiting from the enormous growth potential called the potato. Jaap Delleman Potato World 2012 • number 2 3 Pagina 2
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