TRADE AND MARKETING Fruit Logistica: World Network More colour at Bavaria-Saat More colour in the range of varieties. This is also a trend that you can see in the stand of the German breeding company Bavaria-Saat from Schrobenhausen. Although the market is not big, the demand for two-skin-coloured and purple varieties has increased in recent years, Sales Manager Christine Ilgen has noticed. It is especially the hotels and restaurants that like to be distinctive with these varieties. More colour on your plate, combined with special tastes, that’s what the top chefs are looking for. So, the breeding company is working hard on Distinctive logo varieties with colour and taste. That’s not so easy, Ilgen explains. It takes a lot of time to breed both colour and resistance in the varieties, so that they are also easy to grow for the farmer. An example of a variety with some important resistances is the Blaue St. Galler. Ilgen gives us a list of characteristics of the variety which shows that this variety has good resistance to virus Y, Phytophthora in leaf and tuber, and also to common scab. In her view, the Blaue St. Galler is a wonderful variety for beautiful and, especially, delicious purple chips. Warnez is going for quality In the joint Belgian stand, sustainability was an important theme. The Flemish Prime Minister Kris Peeters had even come over to present a new sustainability quality mark for the fruit and vegetables sector. The Agripom Warnez stand also devoted a great deal of attention to sustainability. Jan Warnez proudly showed the sustainability certificate of his company. ‘Sustainability and quality are important sales conditions’, Warnez tells us. In his stand, the company shows an example of freshly-washed, baby table potatoes in distinctively-regular grading. ‘The field crops arrive at our premises. We then grade them and put them in boxes. The baby potatoes go to a special unit for small packaging. We wash and grade the 20 to 38 mm sizes, for example, so that we can supply a perfect potato in the right size.’ Warnez supplies this quality product under his own brand name to supermarkets like Carrefour, Delhaize and Lidl. CélaVîta is regarded as a pioneer in the area of cool-fresh potato products. Meanwhile, many other potato companies have followed them, which is unmistakable when you walk around the Fruit Logistica where stands are sometime jam-packed with refrigerated displays. And yet, the Dutch/ German company still takes pride of place where the development of new products in this segment is concerned. One example is the frying potato. Manager Robert Lifmans shows us potatoes that have been pre-cooked and pre-sliced in such a way that they resemble nice, crispy, home-made fried potatoes. The variety CélaVîta is using here is the Agria. Lifmans regards the Show in Berlin as an ideal place for promoting his innovative products. There are supermarket buyers here from all over the world. We can offer them good-quality products combined with splendid packaging and a distinctive logo. Potato World 2012 • number 2 31 Pagina 30
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