P otato wo rl d CONTENT: Journal for the Potato sector • number 4 • 2013 Volatile potato market requires deliberate choices > page 4 9 PW-Actua 17 High-tech crop sprayer, an excellent piece of equipment for new-style strain development 25 Eye-catching presentations at Fruit Logistica 33 Salt tolerance studied in depth 37 The World of Potato Research 38 PotatoWorld dish 38 PW Agenda Nematodes change UK market > page 20 Sharing knowledge Many visitors to Fruit Logistica in Berlin showed considerable interest in the special new potato variety for the young consumer with the robust name Colomba. Or was it the cyclamen-coloured dresses of the lovely, young ladies who attracted the most attention? Well, whatever it may have been, it was a wonderful example of an eye-catching potato performance amidst the international presentation storm of the vegetable and fruit companies. Behind a good presentation is a profound knowledge of the market, which includes addressing the needs of the customer, now and in the future. I found another good example of this in a Spanish restaurant where I went the other day. In front of the entrance of his restaurant, the owner had made a splendid potato presentation combined with fresh vegetables, displayed in an authentic way. Inside he served delicious, baked potatoes with fresh vegetables and beautifully-grilled meat. Showing your customers what you’re good at, in this case, working with fresh ingredients, that’s what it’s all about. You can share knowledge with appealing presentations and demonstrations, but also with a book. For example, as publishers, we recently presented the world’s very first Potato Breeding Book. This educative and well-illustrated reference work is available in both Dutch and English. All the knowledge and expertise about breeding potatoes has been collected in this book. Over a hundred years of old Dutch craftsmanship can be found in the many trading companies and their breeding stations that operate all over the world. You also need knowledge to grow the new varieties in the best possible way. Seed potato grower Durk Bierma does tests with cross-planting in a 90-cm ridge, while the standard in the Netherlands for seed potato growing is 75 cm. Optimal cultivation with maximum yields per hectare creates more opportunities to achieve a positive economic result in the increasingly volatile, international potato market, is how Rabo Bank top man Professor Ruud Huirne describes it. ● Jaap Delleman Potato World 2013 • number 4 3 Pagina 2
Pagina 4Interactieve e-catalogus, deze magazine of onderwijsmagazine is levensecht online geplaatst met Online Touch en bied het naar een online publicatie omzetten van online onderzoeksrapporten.
Potatoworld 2013/4 Lees publicatie 30Home