American small packagers are looking for niches in the market TRADE AND MARKETING All machinery at Pro Health is made of stainless steel. ies with a lower glycemic index. They need a different approach to cultivation and storage. What needs to change at any rate is the price-driven nature of the market. If the price remains all-important, we’ll never escape the fighting market. Definitely if growers all start to increase their acreages after a year of high prices. Then you know what to expect with the price. That’s why we want to make programmes together with our customers and so create added value for our potatoes on our customers’shelves. That’s what our customers want as well. While there were around twenty suppliers to a supermarket forty years ago, there’s no more than five nowadays. These five suppliers possess the technology to take the potato market to the next level. This means that we’re presenting consumers in the various parts of the country where we operate with potatoes they’ve really been waiting for. You can sell the same potato to all the supermarkets. If you can communicate well with your buyers, you can deliver a competitive product in the market,’ ● UNLOADING OF POTATOES At Pro Health we watched the unloading of a lorry of potatoes. What we noticed was that the entire uncoupled trailer was tilted to remove the potatoes. Because the lorry lifts upwards slowly, the damage to the potatoes doesn’t seem too bad. Potato World 2014 • number 4 19 Pagina 58
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