TRADE AND MARKETING A new potato world order yields of developed and developing markets. Yields in North America, the major five EU countries and Oceania are consistently above 40 tonnes/hectare, but elsewhere they are half that. Countries will have to be aiming for yields of at least 30 tonnes/hectare if production goals are to be met. China is coming At the recent World Potato Congress in China speakers and delegates from around the world expressed their commitment to potatoes as a crop that provides essential nutrition for a growing and hungry population, while the crop is also more environmentally sustainable than many of its competitors. This commitment will provide opportunities for potato growers, seed breeders, packers, processors and those who supply technology to the potato industry. A new era is dawning for the potato and now is the time to embrace the opportunities the crop presents. For more info on World Potato Markets go to www.worldpotatomarkets.com ● Both China and India have announced their intention to increase potato production and consumption significantly through to 2050 and beyond. Potato World 2015 • number 3 31 Pagina 30

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