TRADE AND MARKETING Just above the Italian ‘heel’ is the region of Puglia. This region is known for the church where the Holy Saint Nicolas is buried, for vineyards with the famous Primitivo grape, and for the early potato harvest. Old varieties such as Nicola, Spunta and Sieglinde that are grown for the free market are increasingly disappearing from the podium. Their place is being taken up by new varieties with complete cultivation and marketing programmes. A good example is the Actrice variety sold by trading company Agroplant in the Dutch village of Medemblik. marketing programmes provide the Italian market Complete cropping and with new élan In the small fields in the Italian region of Puglia, the Actrice variety is doing very well, with (left to right): Bram van der Lee, Kamal Smid, Giuseppe Panza, Jan Darwinkel, Alberto Roncagli and Manuel Morales Garcia. 22 Potato World 2016 • number 1 Pagina 21
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