P ot a t o w o r l d CONTENT: Journal for the Potato sector • number 1 • 2016 New Agrico table potato label focuses on health > page 4 8 PW-Actua 22 Complete cropping and marketing programmes provide the Italian market with new élan 29 First tests with drip irrigation promising 36 World wakes up to the potential of the potato 40 Planting 2016: more than just putting tubers into the ground 45 The World of PotatoResearch 46 PotatoWorld dish 47 PW Agenda Sustainability in 2016 is all about balance > page 11 Organising programmes In the potato chain, marketing programmes can be organised in different ways. A well-known programme in the Netherlands is the pool agreement, a contract between grower and trader. Characteristic in this programme is that the trader’s success in the market of supply and demand determines the grower’s financial result. I recently learned about a different programme in Italy. The Italian company Marmocchi Angiolino wants to arrange agreements within the chain in order to be able to sell table potatoes of the Actrice variety, which stand out as regards quality and taste. The market also determines the price level here, but thinking in brand names may provide a sustainable basis and a financial advantage for the chain in the long term. This is a matter of trust between partners, whereby honouring agreements about quality and delivery will form the basis of success. A new initiative was also introduced in the Netherlands. Based on scientific research in Australia, Agrico launched the Carisma table potato brand. Under this brand, the Cooperative in Emmeloord packages table potatoes with a low Glycemic Index (GI). According to Professor Wim Saris, these potatoes will help promote a healthy lifestyle. In view of its access to nearly a thousand Dutch supermarket branches, the brand is ready to prove its worth. In order to bring added value to the chain, innovation in cultivation is of major importance. For innovative growers, planting potatoes is no longer a matter of merely putting tubers into the ground. In 2016, feeding, medicating and possibly even a beauty treatment are included in a single work passage. In order to grow potatoes from planting to harvesting in the most optimal way, a completely new working method is now required. Jaap Delleman Potato World 2016 • number 1 3 Pagina 2
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