RE SEARCH New Agrico table potato label focuses on health They’re telling the story that slowlydigested carbohydrates, which release their energy to the body slowly, fit in well with a health-conscious eating pattern. Results of an extensive consumer survey support this approach. The study has shown that it was the slow release of energy that especially appealed to the respondents. Van Hoogen says that Agrico is currently testing a wide range of potato varieties in the way Professor Saris has just explained. Added value on the shelf. The current variety that Agrico is packaging under this label, and which the cooperative is meticulously keeping a secret, is available for most of the year from the Netherlands. The potatoes of the very first, low-GI variety will only be imported in the eary summer, from firstearly areas such as Israel and Italy. In addition to the Netherlands, Agrico also wants to market the Carisma label in other European countries. Mariska Werring and Claris ten Napel of Agrico subsidiary Leo de Kock, which packages the potatoes and supplies them to the Dutch Albert Heijn supermarket, have high hopes for the new label. ‘Carisma is already an eye-catching label that will be on the market throughout the year. This ‘Carisma gives the supermarket a distinct advantage in fresh food and added value to the shelf’, Mariska Werring (r) and Claris ten Napel of small-packaging company Leo de Kok explain. label, gives supermarkets a distinctive advantage in the supply of fresh food and this provides added value to the shelf’, Marketing Manager Werring explains. At this moment, the Carisma potatoes are available in 850 Albert Heijn shops and 130 Emté shops. Basis for lovely dishes Of course, you also need to taste such a new potato yourself. Whilst enjoying a dish of Carisma potatoes prepared in the oven, Chef Paul van Staveren explains that the potato variety packaged by Agrico under the Carisma label is fairly neutral in taste. ‘This means that it’s a wonderful basis for all sorts of dishes’, he explains ‘It’s also a potato that could be ideal for salad producers. In combination with the low GI, I have a special product in my kitchen that could give a new lease of life to my favourite Russian Salad. ● Jaap Delleman Where an average variety scores around 75, varieties that may be packaged under the Carisma label show a GI of not more than 53, is Agrico Director Jan van Hoogen’s message. Potato World 2016 • number 1 7 Pagina 6
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