TRADE AND MARKET I NG Potato Business School Emmeloord (PBSE) ‘We also had people from Kenya and Iraq on our PBSE course. It’s really instructive to talk to people from these countries in an informal way’, Mark Oughtred (r) says. For five years now, the Potato Business School Emmeloord has been transferring knowledge of potatoes to international groups active in the potato sector. To give the Institute a wide support base, in 2011, eight Emmeloord companies joined forces and, today, 162 international potato professionals have attended specialised potato courses. I f you drive into Emmeloord, you immediately see the ‘World Potato City’ sign right below the town’s official name board. And that’s not for nothing. There’s a great deal of knowledge about the potato available in Emmeloord and its surrounding area. Both seed potato companies with their breeding stations as well as innovative mechanisation companies are based in Emmeloord. What these companies all have in common is that they serve a large, international market. The customers in this market require more and more knowledge about the potato in order to ensure higher quality crops in their countries or regions. In order to do this in a more professional way, the PBSE was set up in 2011 with the purpose of providing people abroad who were involved in the potato industry with high quality, up-to-date knowledge. Combining theory and practice At the start of the school, the companies Agrico, Den Hartigh, Greve Agrotechniek, KWS Potato, ProfytoDSD, Stet Holland, Tolsma and TPC, together with the NAK as a knowledge partner, decided to draw up their own practical and in-depth curric18 Potato World 2016 • number 2 Pagina 17
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