TRADE AND MARKET I NG Chinese processing approaching 88 million tons ‘The challenges facing the Chinese potato sector at the moment to reduce the costs and raise the quality’, Xiaofeng Zhang (l) of APH China explains. A lot of local production ing KFC. It’s not for nothing that every restaurant now has a board with a letter indicating the restaurant’s food safety ranking. A restaurant with an A ranking is good. If they have a different letter, it’s usually hanging somewhere in the The big professional companies are developing fast, but most of the nearly 6 million hectares of Chinese potato growing is found in small fields in and around the villages. The harvests of these fields are partly for own use and partly for selling on the many local markets in China. In addition, urban areas in China are growing fast. Every year, 22 million people move from the rural areas to the cities, 7 million start a study and there are already 270 million people now employed as migration workers in the cities. Combined with the increasing income – seven percent per year – the disposable income – and subsequently the importance of the supermarkets – is also increasing. A visit to the market and a supermarket shows that the potato is still of minor importance among the varied supply of fresh vegetables and the enormous amounts of noodles from which the Chinese consumer can choose. 24 Potato World 2016 • number 2 Pagina 23
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