P ot a t o w o r l d CONTENT: Journal for the Potato sector • number 2 • 2019 11 PW-Actua Potato from seed opens new markets > 18 A lot of news on PotatoEurope 2019 page 5 21 Turkish crisps market is experiencing rapid growth and PepsiCo is benefiting 37 Varied programme for Potato Poland 2019 39 Washed table potatoes share in Spanish supermarkets is growing Fruit Logistica: tech and trends in the international fresh world > page 29 44 Agrico invests in quality evaluation 49 Lower potato prices kept 2018 trade growth in check, but new records expected in 2019 53 The world of potato research 54 PotatoWorld dish 54 PW Agenda Establishing continuity With the opening of a new quality centre, cooperative Agrico wants to get a better picture of the quality and vitality of its seed potatoes. With this investment of over 2 million euros, the Emmeloord Company expects to develop more knowledge. In this way, the organisation hopes to be able to respond better to the demands of the market, which is an important condition for establishing conti nuity in an organisation. Continuity is not only a concept used by Dutch companies, the Belgians are also familiar with it. After all, the market is changing considerably. Just look at the processing record that was achieved in 2018. In less than 25 years, the amount of potatoes processed by Belgian chips manufacturers has increased by 1,000 percent. The direct consequence is that a whole new playing field has emerged in the country. The proportion of contracted potatoes has increased considerably, which in turn has its effect on the continuity of the manufacturers. In years when there’s a shortage of raw material, however, it remains a challenge to get enough potatoes into the factory. This provides creativity in the supply and therefore tension in the various pricing boards, because in these years the growers have a different price perception from that of the processors. With the last growing season in mind and the expansion of cultivation in northern France, it is also understandable that the French potato growers’ organisations are calling for them not to sign any risky contracts. A new development is that one of the successful processors from Belgium, Jan Clarebout, is now also investing in shares of a machine factory, namely the Dewulf Group from Roeselare. With this, he seems to have enough harvesting and storage machinery available to continue his announced expansion plans in processing and so also in cultivation, in Belgium and France. Jaap Delleman Potato World 2019 • number 2 3 Pagina 2
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