TRADE AND MARKET I NG The heat is on 1000000 1500000 2000000 2500000 3000000 500000 0 14 15 16 17 18 19 0,7 Fry exports in tonnes in years to April Bel NL Can US Weekly av. value of euro against US$ (US$1=) 0,95 1 0,85 0,9 0,75 0,8 2017 2018 2019 Price of fry exports in €/tonne 1000 1100 400 500 600 700 800 900 14 Can 15 16 US 17 Bel 18 NL 19 There has been less change in volume of North American fry exports. In the year ending April 2019, Canadian exports were at 1.067 million tonnes – 8 000 less than the year before and 16,200 tonnes more than in 2014. US exports in the year ending April 2019 was 0.999 million tonnes, almost the same as the year before and 45 000 tonnes more than in 2014. Trade is always influenced by currency values, and a strengthening euro has also made European product more expensive Weekly av. value of euro (Ca$1=) 0,72 0,74 0,62 0,64 0,66 0,68 0,7 0,56 0,58 0,6 2017 2018 2019 0,68 0,70 0,72 0,74 0,76 0,78 0,80 0,82 0,84 Weekly average value of US$ (Ca$1=) over the last year. A US dollar is currently worth €0.8998, which is 4.9% stronger than the €0.8573 seen a year ago. In early 2018 the rate fell to as low as US$1=€0.80, while a year before that it was as high as US$1=€0.95, demonstrating the volatility of the euro compared to the US dollar. A Canadian dollar is currently worth €0.6821, which compares to €0.6579 a year ago. A Canadian dollar is currently worth US$0.7581, which compares to US$0.7669 a year ago. The weather has always played a major role in the potato market, but its influence appears to becoming even more important. That will challenge growers as they seek to grow potatoes against a backdrop of more droughts and periods of heavy rainfall. Those who can adapt this businesses to severe weather will be the most successful. ● Cedric Porter Editor of World Potato Markets, the essential weekly global briefing on potato production, prices and trade. See www.worldpotatomarkets.com for more. 2017 2018 2019 Potato World 2019 • number 3 45 Pagina 44

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