PW-ACTUA Weigh ‘hot pot’ ingredients accurately with new Manter machine Together with customers in England and Russia, Manter, the manufacturer of weighing and packaging machines in Emmen, has developed the ‘Manter 3-in-1’. This machine can weigh three different products, in this case the Dutch ‘hot pot’ ingredients of potatoes, onions and carrots, and then combine them in one package. To respond to the growing demand for meal-mix-packages, Manter has developed a fully-automatic machine that weighs and packages 3 different farm products. According to the manufacturer, the user can easily adjust the machine. This makes it possible to give each product its own target weight, while it is also possible to determine a joint combination weight of the package. ‘In doing so, we’re meeting a growing demand for automated solutions for stew and meal packaging’, says Manter’s commercial manager Michiel Eilander. Flexible solutions Manter announces that they have developed the new machine in response to a specific customer demand for combining 3 products in one package. Instead of offering 1 weigher per product and therefore 3 weighers for one packaging machine, the company from Emmen came up with the solution to adapt the weigher both mechanically and software-wise. Manter explains that, in this way, customers make optimal use of the (often expensive) floor space of the packaging hall. In addition to the meal-mix packaging, the installation is also suitable for weighing and packaging just one product. According to the company, this can be done by simply changing a setting. ● Changing market requires HZPC br This year, twenty years after the merger between Hettema and the ZPC, HZPC presents a new communication strategy with a contemporary logo. ‘Due to the rapid growth and changes in the market, we noticed that our way of communicating no longer matched our image as a brand’, says communication manager Patrick Overwijk of the Frisian multinational. ‘In the twenty years that HZPC has existed, we as a company have grown enormously in terms of turnover, the number of countries in which we are active worldwide, staff, and the way we communicate’, says Overwijk. ‘As a brand, HZPC is known all over the world as a supplier of new varieties and high-quality seed potatoes. That’s why we’ll certainly stick to the name’, the communication manager explains. Due to growth and changing market conditions, the Frisian company appointed Overwijk last year to streamline the company’s communication. ‘In the past, we were mainly marketingdriven and as soon as we had a good idea, we started to communicate about it, without looking at our values as a company’, discovered Overwijk. That’s why he has carried out a comprehensive study into the company’s brand experience. Together with an external agency, HZPC has mapped out how staff at home and abroad, growers, breeders, representatives and customers viewed the company. ‘Based on these results, we’ve established the brand values of HZPC.’ Back to the drawing board HZPC’s vision is: ‘We stimulate the development of responsible food for the world’s population. Together with our growers, producers and consumers, we are committed to improving research into, and the cultivation and use of potatoes worldwide. That’s why we continue to work on the development of efficient varieties that are suitable for the various uses, and climate and cultivation conditions’, which, according to Overwijk, fits in entirely with the company’s objectives. ‘That means that, as a company, we continue to do what we do. What we noticed is that the brand no longer got across the message we want to convey. Our message was very diverse, whereby we claimed many things, resulting in a large variety of messages. ‘Connecting potato people all over the word’; ‘Feeding the world’ ‘Growing with our potatoes’ are all messages that fit us and are New Manter machine weighs and packages three products in one machine. 12 Potato World 2019 • number 4 Pagina 11
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