TRADE AND MARKETING Potato boutique tells the po According to Krispijn van den Dries, the potato grower of the future should not only be a crop grower but also a guerrilla marketeer, a salesman and a promotor. ‘It’s all part of the deal to get your product to the consumer. You shouldn’t just lean back, you should be active in the market’, tells the biodynamic crop grower from the Dutch village of Ens enthusiastically. With his Pop Up shop the Potato Boutique, he spent two weeks telling the wonderful story of the potato to consumers in Amsterdam and sold a wide range of special potato varieties. 4 Potato World 2015 • number 1 Pagina 3
Pagina 5Scoor meer met een web winkel in uw uitgaven. Velen gingen u voor en publiceerden onderwijs catalogi online.
Potatoworld 2015/1 Lees publicatie 35Home