TRADE AND MARKETING Exciting early table potato crop in F Danny Johns is a table potato grower in the American town of Hastings in the northeast of Florida. At his Blue Sky Farm, he grows over twenty different table potato varieties annually on a total of 285 hectares. In order to market them in the best possible way, Johns invests a great deal of time and money in marketing; he does this by going out to meet the consumer and passionately telling them about his products. As soon as a crop has firm skin, Johns lifts the potatoes and delivers them to the supermarket, washed and in the desired packaging. ‘As growers we have to spread the word that we are suppliers of healthy food’, Danny Johns says. Water is both the friend and the enemy in cultivation. This is why Johns digs a watercourse after every 16th row. 28 Potato World 2015 • number 4 Pagina 27
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