TRADE AND MARKETING Refreshing ideas at Fruit Logistica number of countries, in NAK AGRO’s Geert Staring’s view. That’s why he presents himself from a modest stand to the many people that shuffle past. ‘You see that many people ask what we are exactly doing and then take a leaflet home, because they are not yet sure how to start the certification procedure.’ Potato snacks with a flavour In addition to flavour, convenience remains an important consumer demand, says Sietse Derks from CêlaVíta. The potato processor presents the new potato sticks with tomato and mozzarella flavour and another with rocket salad and parmesan cheese. They are both quick and easy to prepare: just a moment in the frying pan and within five minutes you have the tasty potato snack on your plate. To take the snacks to the market, Derks is also thinking of halving the sticks and making them into a potato snack. That CêlaVíta also buys from a number of the trading companies present at the show came to light later when we saw Derks at Europlant subjecting small potatoes from the microwave to a critical taste test. We may well see this Europlant novelty back later under the familiar blue-yellow brand. ‘We regularly develop new recipes to surprise the consumer’, Peter Quik explains. Peeled cheaper than fresh André Adamse from Schaap Holland is also of the opinion that convenience still has the future. ‘Consumers find peeling potatoes quite tiresome’, is what he knows from experience. According to Adamse, buying freshly-peeled raw potatoes is not even more expensive than buying fresh table potatoes. He calculates: ‘A package of 1 kg of unpeeled potatoes costs approximately EUR 1.50 in the shop. At least 25 percent is wasted by peeling, leaving a net kg price of EUR 2 per kg. We can offer freshly-peeled potatoes for 1.89 euros per kg. Not only more convenient, they are also cheaper. We offer the peeled potatoes fresh and untreated, as a result of which the original taste of the variety remains unchanged. These freshlypeeled potatoes are also sold by the Deka and Coop supermarkets under their own Poldergoud brand.’ Never cease to surprise the consumer Whilst enjoying a well-seasoned wokked potato dish, Peter Quik from Quickly Best Sellers from the village of Hedel tells us that his company is doing really well at the moment. ‘We regularly develop new recipes to surprise the consumer’, he explains. As an example, Quik shows us new packaging. This is an aluminium dish which holds pre-cooked potatoes with a sauce and also some rosemary, for display in the chiller cabinet. During the Christmas period, Quik packaged the exclusive Roseval potatoes in this way, which proved a great success in the Lidl shops in the Netherlands, according to Quik. ● Jaap Delleman According to Adamse, buying freshly-peeled raw potatoes is no more expensive than buying fresh table potatoes. Potato World 2009 • number 2 7 Pagina 6
Pagina 8Interactieve e-handleiding, deze reclamefolder of onderwijscatalogus is levensecht online geplaatst met Online Touch en bied het online bladerbaar maken van eonderwijs catalogi.
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