PotatoEurope 2009 Agrico displays the potato chain Potato cooperative Agrico set out its complete potato chain at PotatoEurope in various ways. Visitors could seek information here from seedling to shop shelf. For example, the centre of the stand boasted a column with the Leo de Cock product range. ‘What we want to show here is that, as a packaging company, we work beside Agrico’, explained Claris ten Napel. All year round, our company provides potato specialities from the cooperative. Innovative products: every single one of them. For example, we will market new microwaveable potatoes in attractive packaging soon. According to Agrico managing director Ineke Mastenbroek, this is a fine example of a changing potato sector. ‘The market for seed potatoes is completely different from what we have known it to be in the past three years; much more focused on the end product. Unfortunately, the market mood in Western Europe is still negative. For us as a cooperative, it is now an enormous challenge to achieve the best possible price for our members.’ Van Rijn KWS pools efforts with Saatzucht Fritz Lange During a special meeting at PotatoEurope, Van Rijn KWS announced that they are going to collaborate with the German breeding and trading company Saatzucht Fritz Lange in Bad Schartau for the sale of seed potatoes in the Ukraine, Bulgaria and Romania. The objective is to add varieties from Saatzucht Fritz Lange to the extensive range of varieties and the sales network of Van Rijn KWS. The Saatzucht Fritz Lange company is a family business that was founded over 75 years ago. Various varieties were introduced to the market during this period. Current core products of Lange are the Rikea, Alvara and Bernadette varieties. Lange sells approximately 10,000 tons of seed potatoes every year. According to Waldemar Schuller of Van Rijn KWS, the collaboration will lead to improved market penetration for both companies in the countries mentioned above. 22 Potato World 2009 • number 4 Pagina 21
Pagina 23Interactieve web vakblad, deze archief of onderwijs catalogus is levensecht online geplaatst met Online Touch en bied het digitaal bladerbaar publiceren van online artikelen.
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