p CULTIVATION AND TECHNOLOGY rofessionalises Farm packaging Zichenko’s potato marketing rests on more than one pillar. For example, he grows 50 hectares of Lady Rosetta for the Kraft French-fries manufacturer. He works on contract for 17 eurocents per kilogram. IMC-agro must store the potatoes until 1 March for this sum. Table potatoes are grown on another part of the farm; these are sold to the retailers, partly on an open basis and partly on contract. They deliver the potatoes themselves in 25 kg net bags. The price that IMC-agro receives is around 75 eurocents per kilogram. As soon as the supermarkets ask him, IMC-agro will invest in a modern packaging line and deliver to these customers direct. Furthermore, the company can’t wait for a French-fries factory to set up in Ukraine’. He would have liked one nearby already. Because of the vast tracts of available land, IMC-agro would very much like to start delivering to such a factory themselves. In pursuit of varieties Ukraine has large tracts of flat and fertile land, which is extremely suitable for growing potatoes. To find out which varieties grow best here, growers ask Dutch trading companies to develop suitable varieties. One of these growers is Agroplant. ‘We are a young organisation, which is keen to operate in as many markets as possible. By spreading the markets, we can offer our growers as much certainty as possible for a good price. Meanwhile, we are now active in over fifty countries and we sell nearly sixty thousand tons of seed. This strategy has proved to be successful in recent years. Ukraine is one of the key areas for countries where we would like to develop new export opportunities’, export manager Jan Willem Sepers explains. Agroplant is active here together with Valery Lashinsky, the local representative of Roseta Agro. ‘It is important to have a good network, a locally-known partner and, in addition, the right varieties. Our Dmitriy Zichenko of IMC-agro harvested his potatoes two weeks earlier than normal. Potato World 2012 • number 4 13 Pagina 12
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