TRADE AND MARKET I NG Turkish crisps market is experiencing rapid growth and PepsiCo is benefiting ‘Most of the growers we work with in Turkey have hardly any money, no machinery and no knowledge of potatoes’, says Paul Melis of PepsiCo. even 7.5 kilograms of crisps.’ Sari tells us that the factory was built to respond to the increasing demand. During a tour of the site, it appeared that a total of two of the nine planned production lines are operational. The maximum processing capacity per line is 2 tons of potatoes per hour, producing up to 600 kilograms of crisps per hour. In order to be able to make sufficient crisps, PepsiCo is dependent on a guaranteed supply of raw material. ‘That’s why we closely monitor the entire crop’, Sari stresses. He explains that growing crisps potatoes in the climate in Turkey – which is also changing – is a costly challenge. ‘Suppliers can only grow potatoes on land where irrigation is possible. This means that, in addition to water, there must also be electricity available to be able to irrigate. The rent for land on which this is possible varies in price from 500 to 850 euros per hectare. Due to the high costs of irrigation and the further expenditure for seed potatoes, fertiliser, and crop protection chemicals as compared to those of Western European growers, the cost price here is higher than in the According to Hakan Sari, the Hexafirm Naturalis fertiliser is a good example of how to bring sustainability into the potato chain. Potato World 2019 • number 2 23 Pagina 22

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