TRADE AND MARKET I NG Turkish crisps market is experiencing rapid growth and PepsiCo is benefiting Netherlands. This is also reflected in the contract price of around 25 eurocents per kilogram for the early crop to 13.3 eurocents per kilogram for the main crop. This is the cost price excluding storage costs. After all, we at PepsiCo store all the potatoes. At the moment, we’re busy encouraging the growers who have mastered the cultivation process to start investing in storage themselves. In addition, we want to motivate growers to deliver a better quality. To achieve this, we’ve set up a bonusmalus system. With a dry matter content of more than 22.7 percent, we’ll share the surplus proceeds with the growers. If the dry matter content is below this percentage, we’ll also share the costs. The same system applies to lifting and other damage. Lifting and delivering efficiently requires an input that growers can influence themselves’, Sari explains. Modern box storage facility PepsiCo has chosen to build a modern box storage facility next to the new factory. The company can store up to 30,000 tons of crisps potatoes in boxes in sixteen separate storage cells each year. According to Dim-Jan de Visser, CEO of Tolsma Grisnich, the supplier of ventilation and cooling technology, the project is based on a ‘greenfield’’ discussion. ‘Three years ago, we started a discussion about the future of potato logistics without any restrictions in our thinking. This was a particularly inspiring process. We’re seeing that the world is changing rapidly and the need for reliable data is growing. This means that we have to map out all the steps in the production, storage and processing of potatoes in order to be able to provide the entire chain with proper information. Together with PepsiCo and Grimme, we subsequently developed a plan on how we can receive, store and deliver the potatoes to the factory. Together we’ve decided to build a box storage system, where each box has its own electronic TAG. Because we weigh each box, you know exactly how much stock is available in the storehouse, where each box is located and from which lot the potatoes come. PepsiCo samples all lots upon arrival and therefore knows which lots they can store for a long time and which ones need to be processed quickly. The box also communicates with the forklift truck, which reduces the risk of errors when the boxes are put down, because every driver must confirm where he places the box. If this is not in the right location, he can’t attach the box to the forklift truck backrest. We’ll be able to further optimise this system in the future. We can do this, for example, by using the data from the sensors in the field and by determining the vitality of ‘Regulating the CO2 in particular requires extra attention’, Kees Wijngaarden (l) explains to the PepsiCo agronomists. ‘A heat exchanger has been placed in the Freshbox that we cool with the cold indoor air and we also provide extra moisture’, Kees Wijngaarden explains. 24 Potato World 2019 • number 2 Pagina 23

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