TRADE AND MARKET I NG Fruit Logistica focuses on sustainability Trends in packaging At NNZ, supplier of packaging to the entire potato chain, they’ve developed a method to make the sustainability of packaging real. ‘We call it fact-based packaging’, say Alies Padding, Innovation Manager at NNZ and General Manager Len Boot. ‘We need to balance three factors when it comes to reconsidering the choice of packaging. We’re looking for a balance between market impact, use of raw materials and footprint,’ Padding explains. As to market value, NNZ does not only consider the wishes of the consumer, but also the visibility, waste, impact on the environment, recyclability and, of course, the market. Important factors to consider here are the footprint, the use of reusable materials, recyclability, and market impact and, naturally, the costs. By testing a packaging for these properties, a business can make a fact-based choice for its packaging material. Apart from this discussion about understanding the impact of packaging on the market and the environment, Padding believes that it is very important that the packaging protects the product. ‘Good packaging reduces food waste, because it reduces damage. If you want to grow 1 kilogram of fresh product you need 200 litres of water, for example. When packaging ensures a 10 perThe new Jasa packaging consists of 100 percent paper, Denise Bath and Piet Pannekeet explain. cent loss reduction, it already helps the environment enormously. Compared to waste, the packaging footprint is often relatively small.’ Innovation Award nomination Partly on account of the exhibition organisation’s focus on sustainability, the Sibo Company, with its Bobasket compostable potato packaging, has been nominated for the 2020 Fruit Logistica Innovation Award. Justyna Konsek tells us that the plastic of the packaging is made of corn starch. She says that the new product is a certified compostable and environmentally-friendly, solventfree packaging. With the help of flexo technology, the water-based links can be printed on a wide range of plastics. The attractive packaging can be used on most vertical packaging machines. The company ultimately received the silver medal To make the sustainability of packaging real, NNZ has developed factbased packaging, say Alies Padding (r) and Len Boot Justyna Konsek says that the nominated product is a certified compostable and environmentally-friendly, solvent-free packaging. Potato World 2020 • number 2 17 Pagina 16

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